From admin on January 3rd, 2011 in San Francisco
In the heart of an almost unknown Bay Area neighborhood exists a show house of one of the world’s most known magazines: Elle Décor. With many elements and styles coming together to create the house, it physically embodies the magazine’s décor prerogative—to exhibit tradition with a twist.
The magazine selected the home and gave the designers a back-story for cohesive momentum: the space was to be designed for an imaginary cultured, green, well-traveled, affluent fifth-generation San Francisco family looking to provide a domestic magnet for family and friend leisure getaways.
And tradition with a twist is certainly is. From midcentury rocking chairs nabbed from the Alameda Flea Market, to a black-framed image by the American photographer Harry Callahan, this house pulls together a plethora of detail to create one cohesive look.
Developed by Duncan McDuffie, this St. Francis Wood house ideologically embodies the Garden City movement of the early 20th century.
Dealing with “a million different people, a house that’s under construction lighting design, budgeting constraints and not having a client,” as designers Jay Jeffers describes it, might prove certain limitations—but this house has come together with the modern style and grace that only Elle Décor embodies.